Super Apps: Back From the Dead? A Story of Bundling vs. Unbundling

Over the past years, many banks have been diversifying their business. Deepening some of their offerings or broadening them into adjacent or new spaces. However, while extending their service portfolio, a lot of banks seem to have forgotten the real question: “Should we bundle or unbundle our new services?” There are far more options than the all-in-one ‘super app'.

In his talk, Bo Smet helps you decide how to channel new digital features.