The Event Program

Super Apps: Back From the Dead? A Story of Bundling vs. Unbundling

Tuesday Mar 21, 2023 01:35 - 02:00
Venue: Cinema 1

Over the past years, many banks have been diversifying their business. Deepening some of their offerings or broadening them into adjacent or new spaces. However, while extending their service portfolio, a lot of banks seem to have forgotten the real question: “Should we bundle or unbundle our new services?” There are far more options than the all-in-one ‘super app'.

In his talk, Bo Smet helps you decide how to channel new digital features.
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