The Event Program
Kim Van Esbroeck
Country Head - Belgium, Region Head - South-Europe - Banking-as-a-Service
Head of API Platform and Integration Services
Dieuwertje de Rover
Area Lead Banking-as-a-Service
Panel: Dealing With Brand Identity, Values and Ethos as an Invisible Bank
Tuesday Mar 21, 2023 03:50 - 04:35
Venue: Cinema 1
Branches are being closed down in favour of digital channels. Embedded finance is bringing banks closer than ever to the end customer. Sales are no longer taking place in the bank channels but are entirely embedded in external customer journeys. Simplicity and convenience are king, and all the technology is there to make it happen. However, does technology allow sufficient differentiation?
- How does a bank preserve its value and purpose in this context?
- What does this mean to your brand?
- What does a bank's ethos look like once it becomes invisible?